Async feedback on websites, without recording a Loom

Most website reviews still happen in a meeting. Someone shares their screen, scrolls a little too fast, and six people say "wait, go back" in turn. Half an hour later there's a list of notes that only one person wrote down.

Async feedback fixes most of that. People look when they have a minute, say what they think, and the work keeps moving without a calendar invite. For a lot of teams, async means one thing, which is recording a Loom.

Loom is great at some things

I like Loom. We use it ourselves for the demo on our homepage. When you need to walk someone through a flow, show how something feels when you click around, or explain a decision with your voice and your face, a short video beats a wall of text.

So this isn't a post about Loom being bad. It's about one job where video gets awkward, which is giving feedback on a web page.

Where video gets awkward for page feedback

Think about the last review video you watched. Four minutes, six notes. The second one is about the hero headline, the fourth is about a button you can barely see because the cursor is in the way, and the fifth is said very fast while the page scrolls.

Now you're the person who has to act on it. You watch the whole thing at the speed it was recorded. You pause, scrub back two minutes to catch which button they meant, and copy the notes into a list by hand. Then you fix item three, and there's nowhere to tick it off, because the video doesn't have items. It has a timeline.

Replies have the same problem. Comments sit under the whole video, so "done" or "not sure about this one" has to start with a timestamp to make sense. And once the page changes, the video still shows the old version, with no way of knowing which notes are already handled.

There's also the small stuff. You can't search a video for "pricing". You can't hand one note to the designer and another to the developer. And on Loom's free Starter plan, screen recordings stop at five minutes, with 25 videos per person.

How async feedback works in Lasso

Lasso is a Chrome extension for leaving comments on any web page. Instead of recording yourself talking about the page, you click the thing you mean and type.

Each note is pinned to the exact element, and Lasso takes a screenshot of that spot on its own, so you can still see what it looked like after the page changes. Six notes are six separate comments, each on the thing it's about. Nobody scrubs through anything to find them.

Your teammates read them whenever they get to it, in any order. They reply on the comment itself, @mention whoever should weigh in, and resolve each one when it's done. You can see at a glance what's still open on a page, which is the question a video never answers.

Every comment also comes with a super link. Paste it in Slack and whoever clicks it lands on the live page, scrolled to that comment, with the other pins on the page around it. That's the async part done properly, because nobody has to be online at the same time to know exactly what you meant.

And because the notes are text, they work with everything else. Comments can post into a Slack channel or turn into Asana tasks with the screenshot attached. Export for AI turns a whole collection into a brief for Cursor, Claude or ChatGPT, which is a lot easier for an agent to act on than a transcript of you saying "this bit here".

Use both

The honest answer for most teams is to use both. Record a Loom when the story matters, like a walkthrough of a new flow or the reasoning behind a redesign. Pin the specific notes in Lasso, where each one can be found, discussed and checked off.

A short video that says "here's the idea, the details are pinned on the page" is a pretty good review.

What gets better

Reviews stop needing a meeting or a four-minute watch. The person fixing things gets a list instead of a timeline, with each note sitting on the element it's about. Decisions stay attached to the work rather than under a video nobody will open again. And when someone asks what's left on the pricing page, you open the page and look.

If your reviews are mostly screen shares and videos today, try the next one in Lasso. Install the extension, open the page and leave your notes where they belong. There's a free plan, and every new account gets 14 days of Studio with no card.