Scenarios
Real moments from website reviews, launches and research, and how to get through them without another meeting or a folder of screenshots.
Reviews and launches
The client said make the logo bigger, but which logo?
Vague client feedback turns one change into three rounds of email. How to pin down what they actually meant on the real page, and get a clear yes before you build it.
Read it →Launch feedback is spread across five Slack threads
Screenshots in one thread, replies in another, decisions in a DM. How to pull website feedback back into one place before launch, and keep it there next time.
Read it →Our designer is in another time zone
When the only overlap is an hour a day, every review that needs a call costs a day. How to give design feedback on the live site that someone can act on while you're asleep.
Read it →Handing a website over to a new agency
A new agency starts on Monday and everything they need to know is in people's heads. How to brief them on the real site, with every known issue pinned in place.
Read it →Launch day QA with six people and one spreadsheet
Six reviewers, one shared spreadsheet, duplicate rows and screenshots nobody can match to a page. A calmer way to run launch QA where every issue sits on the page it's about.
Read it →Research
A competitor changed their pricing and I need a summary by Monday
When a competitor moves, you need to see exactly what changed and explain it to your team fast. How to capture it on their pages and turn it into a summary with AI.
Read it →I need to show what the page looked like last month
Someone asks what the page said before the redesign, and nobody kept a copy. Where to look now, and how to make sure the next version is on record without trying.
Read it →