A competitor changed their pricing and I need a summary by Monday

When a competitor moves, you need to see exactly what changed and explain it to your team fast. How to capture it on their pages and turn it into a summary with AI.

Sales pings you on Friday. A competitor just changed their pricing page, two deals mentioned it, and leadership wants to know what it means by Monday.

The trouble with competitor changes is that the old version is usually gone by the time anyone asks. You remember it was different. You can't prove how.

What to do this time

Go through their pricing page and pin notes on everything that matters. The new tier, the limit they moved, the feature that slid up to a pricier plan, the wording on the main button. Lasso takes a screenshot of each spot as you click, so the current version is on record from now on. If you need the old version and nobody saved it, a web archive snapshot of the page is your best bet.

Then open the collection, click Export for AI and paste the Markdown into ChatGPT or Claude. Ask for a short summary of what changed, who it targets and how your reps should respond. Because every note carries the exact wording and a screenshot, the summary is grounded in what's actually on their page. We shared the prompts we use in turning competitor research into a battlecard.

So next time is easier

Keep one collection per competitor and add notes whenever you're on their site anyway. The screenshots pile up over time, and the next time someone asks "what did they have before?", you just look.

Competitor research works on Lasso's free plan, including Export for AI. One collection, unlimited notes, screenshots taken for you.