01
Comment on the real page
Click any headline, button or chart and type. The comment stays pinned to that element, with a screenshot of how it looked.
Product marketing and GTM
Launch page reviews without the screenshot chaos
Your team lives on web pages. Lasso lets everyone comment on the exact headline, button or chart, so the next round is about the copy instead of finding the copy.
Sound familiar?
Landing page feedback usually arrives as a screenshot with a wobbly arrow, a Slack thread about "the other blue button" and a Google Doc nobody opens twice. Then the page changes and every screenshot is wrong.
None of it is a crisis. It's a slow leak of hours that gets worse right before a launch, which is exactly when you can't spare them.
02
A collection per round or audience
Keep launch feedback, your private notes and the talking points for sales apart, even on the same page.
03
Competitor research sales will actually read
Annotate a rival’s pricing and positioning and share a living collection instead of a PDF that goes stale by next quarter.
What gets better
Fewer review rounds, because nobody has to ask which element you meant.
Decisions stay next to the thing they changed, so in three months you can still see why the CTA says what it says.
Launches feel calmer when everyone works from one list of what is left on staging.
Questions people ask
How do product marketing teams collect feedback on landing pages?
With Lasso, everyone comments directly on the live landing page instead of in screenshots or Slack threads. Each comment is pinned to the exact headline, button or section, saves a screenshot, and sits in a shared collection for that launch or review round.
Can I annotate competitor websites for battlecards?
Yes. Lasso works on any website, including competitors' sites you don't control, because it runs in your browser. Annotate their pricing, messaging and flows in a collection, then share it with sales as a living reference instead of a static deck.
Does Lasso work with Slack and Asana?
Yes. On the Studio plan Lasso can post new comments to a Slack channel and turn any comment into an Asana task with the page link and screenshot attached.
Can sales read our competitive notes?
Yes. Share the collection with your sales teammates and they can read every comment and screenshot, reply and ask questions. Your private notes can live in a separate collection on the same pages that only you see.
From the blog
Lasso for PMM and GTM Teams, Without the Screenshot Chaos
6 min read
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