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Bookmarks save the whole page. Lasso saves the parts you liked

Parry Gill · Nov 2, 2026 · 5 min read

Illustration by Storyset

Open your bookmarks and pick one at random. Do you remember why you saved it?

Me neither. Somewhere in that page was a pricing table I liked, or a clever empty state, or one line of copy that made me laugh. The bookmark kept the address of the whole page. It forgot the part that mattered.

That's the quiet problem with bookmarks, and it's why I think a lot of people are searching for a Raindrop or Pocket alternative without quite knowing what they want instead.

What bookmark tools are good at

Browser bookmarks, Raindrop and the late Pocket all do the same basic thing. They save a link to a page so you can get back to it.

The good ones do it well. Raindrop gives you collections, tags, search across everything and highlights on text, with permanent copies of saved pages on its paid plan. Pocket was the read-later favorite for years, until Mozilla shut it down in July 2025 and a lot of people had to move their saves somewhere else.

If you save articles to read later, a bookmark manager is the right tool. A link plus the text is exactly what you need for reading.

Where bookmarks fall short

Most of what I save isn't an article. It's a part of a page.

The onboarding checklist on one product. The way another site lays out its FAQ. A chart style. A testimonial block. A competitor's new pricing tier. That's the stuff I want to show the team next week, and a bookmark is a terrible container for it.

A bookmark points at a whole page, so you have to find the good part again every time. It saves the address, not what you saw, so when the site gets redesigned (and it will), the thing you liked is gone. And it has no idea why you kept it. Text highlights help with articles, but they can't capture a layout, a color, or a button that just felt right.

So people screenshot instead. Which works, right up until you have a Downloads folder full of files called Screenshot 2026 something, with no link back to where they came from.

Save the parts, not the page

Lasso started as a way to leave comments on websites, and it turns out that's also a better bookmark.

You click the section you like, or drag a rectangle around it, and type a note about why. Lasso keeps the page link, pins your note to that exact spot and takes a screenshot of it for you. Next time you open the page, your note is sitting right on the part you saved.

Drop a pin anywhere, on any page, in real time.

Because the screenshot is saved with it, you still see what you liked after the site changes. The note answers "why did I keep this?" before you have to ask. And the bookmark is the actual part, not the page around it.

Keeping it organized

Saves go into collections, which work a lot like folders in Raindrop. Onboarding flows, pricing pages, nice empty states, whatever you collect. Keep a collection private or share it with your team, and they can reply to your notes or add their own finds.

Each save also comes with a super link. Send it to a teammate and it opens the page right at the part you saved, with your note pinned there, instead of dropping them at the top of a long page they'll never scroll.

Organize feedback into collections with access controls for different audiences.

Every page you've saved from shows up in your library with a thumbnail, sorted by site, and each collection has search across your notes. Finding that pricing table takes seconds instead of an afternoon of scrolling.

And if you're collecting examples for a redesign, Export for AI turns a collection into a brief, with the screenshots, that you can hand to Claude or ChatGPT as a mood board with notes.

What Lasso isn't

It isn't a read-later app. There's no reader view and no phone app for saving articles. If you want to save a long piece and read it on the train, keep using a bookmark manager for that. Lasso is for the bits of the web you want to keep, show someone or build on.

Plenty of people will use both, and that's fine. Bookmarks for pages you want to read, Lasso for the parts you want to remember.

If that sounds like your Downloads folder, there's more on how people use it in collecting inspiration with Lasso. Or install the extension, open a site you admire and save one thing you like about it. You'll know why you kept it.