UTM builder
Tag every launch and campaign link the same way, so your analytics actually tells you which channel worked.
Runs in your browser. Nothing is uploaded and there’s no sign up.
Launching something? The website launch checklist covers tracking and the rest, and the landing page review checklist covers the page itself.
Questions people ask
What are UTM parameters?
Tags added to the end of a link, like utm_source=linkedin, that tell your analytics where a visit came from. Google Analytics 4 and most other tools read them automatically.
Which UTM tags do I need?
Source, medium and campaign cover almost every case. Term is for paid keywords, and content helps when one post or email has several links to the same page.
Why should UTM tags be lowercase?
Analytics tools treat LinkedIn, linkedin and Linkedin as three different sources, which splits your numbers. Picking lowercase and sticking to it keeps reports clean.
Should I use UTM links on my own website?
No. Use them on links from outside, like social posts, emails and ads. Tagging links between your own pages overwrites where the visitor originally came from.
Is this tool free?
Yes, and it runs in your browser. Your last inputs are remembered in this browser only.