01
Swipe it in one click
Click the headline, the offer or the whole section, or drag a box around it. Lasso saves a screenshot, the exact text on the page and your note on why it works.
Swipe files
A swipe file you actually use
Every good marketer keeps a swipe file of headlines, hero sections, pricing pages and calls to action that made them stop scrolling. Lasso turns it into one click on the live page, with a screenshot, the exact words and why it works.
Sound familiar?
Most swipe files start strong and die quietly. A Notion page of pasted headlines with no picture, a folder of full-page screenshots nobody opens, a bookmarks bar full of landing pages that redesigned months ago.
The hard part is never saving the example. It's saving what made it good, and finding it again on the day you're staring at a blank hero section.
02
File it by type
Keep collections for headlines, landing pages, pricing, onboarding or emails you read in the browser. Your library shows every page with a thumbnail, and you can search your notes inside a collection.
03
Go back to the source
Every swipe keeps its page. Click Visit to open it at the same spot and see whether they kept it, changed it or dropped it, which says something about how well it worked.
What gets better
Your swipe file keeps the picture, the words and the reason in one place.
The team builds one shared file instead of five private ones.
A blank page starts with ten good examples instead of none.
Questions people ask
What is a swipe file?
A swipe file is a collection of marketing examples you like, such as headlines, landing pages, ads and calls to action, kept so you can learn from them when you write your own. With Lasso each example keeps a screenshot, its exact text, the page it came from and your note.
How do I save a headline or landing page section from a website?
Click it with Lasso, or drag a box around the section, and add a note about why it works. Lasso saves a screenshot of just that spot and the page link into your collection.
Can my team share a swipe file?
Yes. Share the collection with teammates so everyone can add examples and reply with their own take on what makes them work.
What if the page changes after I save it?
Your screenshot stays in Lasso, so the example is never lost. You can still open the live page to see what they changed.
Can I use my swipe file with AI?
Yes. Export for AI gives you Markdown or a PDF of every example with its text, screenshot and your notes, so Claude or ChatGPT can help you study the patterns. Use them to learn from, not to copy word for word.
From the blog
Lasso for product marketing and go-to-market teams, without the screenshot chaos
6 min read
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